Nicolò Gallio: Film marketing strategy with the use of AI

ARTIFICIAL INTELLIGENCE IN FILM MARKETING: A STRATEGIC USE CASE OF GENERATIVE AI

After a short introduction to artificial intelligence within the film industry, the masterclass will focus on a step-by-step guide to creating an early film marketing strategy draft using large language models (LLMs) and generative AI chatbots, followed by a set of recommendations on what to pay attention to when co-creating with virtual assistants. 

Nicolò Gallio is a marketing and communications consultant with a background in PR, media relations, and content management for films, festivals, brands, and non-profit organisations. He currently serves as an advisor for the TorinoFilmLab Audience Design Fund and works as a researcher and strategist at the Berlin-based film marketing agency Alphapanda, supporting scriptwriters, filmmakers, and producers across fiction films, documentaries, and TV series. He is also a trainer for international film development initiatives and holds a Ph.D. in Film Studies from the University of Bologna (Italy), where he focused on the relationship between production, consumption, and critical reception of audiovisual works within offline and digital environments.

To participate in the masterclass, please register using the form HERE.

Industry program is designed for film professionals and film school students.